I like Twitter, but as a marketing platform it has it’s problems. Not least the fact that it is so transient. Most people follow a few hundred people and pop on for a few minutes throughout the day. They maybe scan the last 100 or so tweets. Having already established that I believe there should be a mixture of marketing type messages and more personal messages what is the chance of someone seeing your ‘sales pitch’ when they are scanning through the last 100 tweets?
You only get 140 characters on twitter so there is not room to add your website/company name/job role at the end of every tweet so add it at the beginning.
In fact put it in big bold letters at the side too, every time.
Your twitter name can be your sales pitch.
People know what I do, my twitter name is MotoringLawyer.
I can talk about the football, the weather or the latest scandal and people know I do Motoring Law. When people re-tweet my slightly humorous tweets about football their followers know what I do too.
Does Bloggs&CoLawyers as a twitter name take it much further? I don’t think so, sure people know you are a lawyer but they probably follow a few lawyers.
What separates you?
What do you DO?
NorthEastConveyancer tells people what you do and where, and it’s available 😉